The feature has been likened to Bumble’s main product design, which always allows women to message first. Match Group, Tinder’s parent company, has previously sued Bumble for patent violations, claiming it copied Tinder’s swipe feature.
Tinder is planning to roll out My Move worldwide if these initial tests go well. There is yet to be confirmation of this, but the fact that the tests have now been officially announced brings the feature one step closer.
TechCrunch reports that Tinder India GM Taru Kapoor said: “By giving our female users the ability to exclusively send the first message if and when they want to, ‘My Move’ provides women the autonomy to choose how to engage with their matches and empowers them to control their experiences.
“We believe that true choice is letting women be who they are and empowering their choice to shape their own identity and experiences.”
Kapoor has previously called for a National Consent Day to encourage work towards ending sexual violence.
Dominic is a reporter for Global Dating Insights. Originally from Devon, England he achieved a BA in English Language & Linguistics from The University of Reading. He enjoys a variety of sports and has a further passion for film and music.