OkCupid CMO Melissa Hobley said to Bustle: “The New Year is a great time to start fresh with how you approach online dating – it’s the perfect opportunity to begin the year with confidence and excitement.
“January is truly the best time to join. We see a huge surge in great people looking for love this time of year; people that care about what you care about. Dating is fun after all!”
Other dating companies also see an influx of new users on their sites – Coffee Meets Bagel revealed a 75% rise in signups over the last few years.
On Dating Sunday 2017, Hinge saw a more modest, but still significant, 22.5% growth in activity.
Bustle is encouraging dating app users to update their profiles with high quality photos and a well thought out bio. OkCupid has found that only a third of people will edit their profile after initially creating it.
Dominic is a reporter for Global Dating Insights. Originally from Devon, England he achieved a BA in English Language & Linguistics from The University of Reading. He enjoys a variety of sports and has a further passion for film and music.