Bumble Partners with Serena Williams for Major Marketing Campaign
Bumble’s latest large-scale marketing drive is set to be launched next month and will star tennis legend Serena Williams.
The year-long campaign is called “The Ball is in Her Court” and will encourage women to take control of their lives and make the first move in every possible situation.
The introduction of the promotion is expected to be during the Superbowl, which is taking place in Atlanta, Georgia on February 3rd.
Williams stated that the culmination of the NFL season was a great opportunity to spread the message of female empowerment and to get their voices heard. However, Bumble representatives have declined to confirm whether or not they will run a television advert during the game.
Serena Williams has become the latest global brand advisor for @bumble.
Dominic is a reporter for Global Dating Insights. Originally from Devon, England he achieved a BA in English Language & Linguistics from The University of Reading. He enjoys a variety of sports and has a further passion for film and music.