Number of Badoo Matches Increases During ‘Cuffing Season’
Badoo has shown that user activity increases during winter, a finding that indicates ‘Cuffing Season’ is a legitimate occurrence.
‘Cuffing Season’ refers to the final months of the year when singles look to settle down with a partner. The trend is said to come because daters are keen to spend the colder and wetter evenings indoors, watching movies.
The dating app reported that women are receiving 105% more matches in the winter, while men see their matches increase by 67%.
Furthermore, Badoo conducted a survey of 2,000 of its users. 71% of the participants admitted that they are searching for a relationships because they believe winter is the most romantic season.
Claire Stott, the in-house psychologist at Badoo, explained to Download: “There is some science to [cuffing season]. In our hunter-gatherer days, people who coupled up in the harsh winters had better survival rates due to additional help in food resourcing and so on – much like today’s equivalent of sharing a Deliveroo and splitting the cost.”
Stott collaborated with GDI on this month’s GDI Editorial, exploring how compatibility science influences the online dating industry.
Dominic is a reporter for Global Dating Insights. Originally from Devon, England he achieved a BA in English Language & Linguistics from The University of Reading. He enjoys a variety of sports and has a further passion for film and music.