Peanut Launches in Seattle

Peanut, the social matchmaking app for mums, has launched in Seattle this week.

The app currently has 400,000 users in the UK, Canada, Australia and several locations in the US. The launch in Seattle comes after a large number of profiles were registered in the Pacific Northwest.

Co-founder and CEO Michelle Kennedy told GeekWire: “We have an engaged community already in Seattle using the app, but we wanted to come and do a proper activation.

“We want to let women know that they have a platform where they can have these safe conversations and find a cool community on Peanut.”

Kennedy was previously an executive at Badoo and co-founded Peanut because of the isolation she experienced after the birth of her first child.

It introduces new and expectant mothers so they can support and give advice to each other during an overwhelming period of their lives.

Peanut has been likened to dating apps because of the way it matches users by using swipes. However, in an interview with the BBC, Kennedy said Peanut was more than just “Tinder for Mums”.

The app also offers a forum feature called Pages, where users can discuss different topics with other women who aren’t in their immediate geographical location.

Read more here.