The company outlines that the main goal of the job is to continue to drive growth, especially in the number of monthly active users across global markets.
Badoo recently passed the 400 million user milestone, so the successful applicant will be tasked with taking the already large business on to the next level.
One section of the LinkedIn advert reads: “You will lead on the development and launch of a new Badoo brand, build the marketing function into a team to deliver world class performance across all channels, and work towards doubling the active users on Badoo app across the world.”
Other responsibilities that come with the job include: driving brand awareness, running campaigns, building a world-class team and budgeting.
Speaking to GDI, departing CMO Gaston Tourn said: ” (…) although the marketing plans for Badoo are really exciting, I had another incredible opportunity that I couldn’t say no to.”
Any applicant must have a proven track record of generating growth in an entrepreneurial environment. Having experience in an international market is listed as being a bonus, further emphasising Badoo’s desire to expand globally.
Dominic is a reporter for Global Dating Insights. Originally from Devon, England he achieved a BA in English Language & Linguistics from The University of Reading. He enjoys a variety of sports and has a further passion for film and music.