Paktor has created two new marketing campaigns to try and drive user acquisition in Malaysia and Singapore towards the end of 2018.
A banner inspired by the ‘Kiki Challenge’ has been made to promote the Boost feature, which allows a user’s profile to be viewed more often by potential matches.
The ‘Kiki Challenge’ was a viral video trend where people would dance alongside a slow-moving car to ‘In My Feelings’, a popular song by the rapper Drake.
The new campaign encourages users to boost their profiles to try and find a ‘Kiki’ of their own.
Paktor has also teamed up with popular Taiwanese webtoon creator ShaoGao to produce a video with online dating tips. The video is mainly aimed at male users to help them make the most of the app.
The tips given include how to take the perfect profile picture, how to make meaningful matches and how to send a personalised message that’s more likely to get a response.
The audience is also advised to delete all inappropriate content from their social media pages before swapping Facebook or Instagram profiles with matches. Watch the full video below.
Paktor’s real-world matchmaking service GaiGai is continuing to experience growth, especially among younger users.
In August 2018, the service saw a 118% increase in members aged 21 and 22. A statement from GaiGai points out that these figures go against “the common misconception that matchmaking is only for those ‘left on the shelf’ or desperate singles.”
Dominic is a reporter for Global Dating Insights. Originally from Devon, England he achieved a BA in English Language & Linguistics from The University of Reading. He enjoys a variety of sports and has a further passion for film and music.