Hinge’s new, free feature will offer its users a “Most Compatible” match everyday.
Using a complex algorithm based upon a person’s previous activity on the app, Hinge will display the “Most Compatible” at the top of the Discover page. The match will automatically refresh every 24 hours.
CEO Justin McLeod told Yahoo Finance: “Most Compatible is really trying to figure out what type of person you’re most likely to like and also most likely to like you.”
Hinge is trying to give its consumers more meaningful matches and create lasting connections. It already removed the swipe feature, leading it to be dubbed the “Anti-Tinder”.
Users are also encouraged to add more information to their profiles, making them deeper and more insightful.
Initial beta-testing has revealed that this new development is helping them accomplish their goal. Testers were eight times more likely to go on a date with their Most Compatible, showing they trust the service.
“It’s gratifying to have one of the world’s biggest technology companies enter the dating space and draw so much inspiration from Hinge, but we don’t expect our target market to use Facebook for dating,” he said to Yahoo Finance.
Dominic is a reporter for Global Dating Insights. Originally from Devon, England he achieved a BA in English Language & Linguistics from The University of Reading. He enjoys a variety of sports and has a further passion for film and music.