OKCupid’s controversial DTF campaign has been banned by some local ad agencies in Chicago.
Following positive reactions to the adverts from citizens in New York City, plans were made to launch in Chicago. However, the Chicago Transit Authority (CTA), Chicago Peak District and O’Hare International Airport have banned OKC from displaying the billboards.
OKCupid has been promoting its aim to creating meaningful relationships by attempting to rebrand the phrase DTF (Down to F***). The adverts represent alternative sayings, such as: “DTFall Head Over Heels”.
Melissa Hobley, a spokesperson for OKCupid, commented in The Chicago Reader: “We were surprised and disappointed that Chicago did not approve the DTF ads. DTF is a phrase that needs to be redefined. It’s a shame that the city isn’t helping us redefine this phrase.
“This campaign unashamedly reconfirms what we believe: that dating deserves better.”
The CTA bans adverts that promote: “infidelity, escort services, and sexually-oriented products or businesses.”
Dominic is a reporter for Global Dating Insights. Originally from Devon, England he achieved a BA in English Language & Linguistics from The University of Reading. He enjoys a variety of sports and has a further passion for film and music.