Bumble

Bumble and Tinder are ‘Seriously at War’, says New York Times

Bumble

The New York Times has published a long analysis of the Tinder and Bumble lawsuits, detailing the history of both companies.

It covers Whitney Wolfe Herd’s stint at Tinder, her brief relationship with her then-boss and the harassment scandal which followed.

On the lawsuits, it notes Bumble’s open letter response to Match Group’s filing, and the counter move which followed.

Wayne Pollock, Managing Attorney at Copo Strategies, said of the letter: “Bumble has adroitly attempted to position this lawsuit as a bullying maneuver by a much larger, more established company.”

By not drawing attention to the role of Badoo, Bumble was effectively selling the case as  “(…) typical David vs. Goliath”.

Match Group has responded to Bumble’s case, calling it “meritless” and “frivolous”, and releasing the following statement:

”The facts around this lawsuit are simple: a company can not steal trade secrets and confidential information nor infringe on patents without repercussions. It’s our responsibility to defend the work of our employees, which we are doing, through lawsuits against two separate companies.”

The authors feel that “This is about more than trademarks and patents.”

The case “boils down to” Match Group attempting to devalue, intimidate or acquire Bumble, they say.

Bumble, meanwhile, may be trying to damage Match Group’s reputation to sour the mood of its shareholders and employees.

Read the article here.