ExoClick Launches Brand New Google Compliant Ad Formats
ExoClick has recently announced that it has launched a set of new Google compliant ad formats.
A year ago, ExoClick launched its Native ad widget for display, and now there are two additional formats that have been made available related to this response ad format.
The first format is Desktop Native Interstitial, which overlays the page with contextually relevant ads and appears as a smooth transition from the side of the page.
The second format is Desktop Native Exit, which triggers when the user moves the mouse outside the page when the user is going to exit the site.
ExoClick has also created new Interstitial formats in both desktop and mobile specific versions, including:
Desktop Interstitial Full Page – Available with pre and postitial options, a full page interstitial appears with a top bar featuring the publisher site’s name and a link enabling the user to go directly to the content on the publisher’s site.
Desktop Interstitial Overlay – Available with pre and postitial options this, 900×600 iframe is centred as an overlay and features a top right close button.
Mobile Full Page Interstitial– Filling the full screen and fully responsive, the Interstitial appears between page loads on a mobile site and can be skipped by the user at any time.
Mobile 300×250 Interstitial – This 300×250 Interstitial overlays the screen with a smooth transition from the side of the page and can be skipped by users at any time.
The ad company has also launched a new Media Billboard Banner, which is a new desktop 970 x 250 format that sits on the top of the publisher site’s page and can be skipped by the user at any time.
It has also launched additional and improved In-Video ad formats, including two new additional in-video sizes: 728 x 90 and 488 x 60. Both will appear just like ads on YouTube within a publisher’s video player and will be available as Pre-roll/Custom/Post-roll and On Pause.
ExoClick’s CEO and founder Benjamin Fonzé commented: “With Google’s new restrictions now in full force, we are committed to ensuring that our publishers have the best collection of ad formats available to them so that they can monetize their content while improving user experience. For advertisers we are offering an excellent, wide range of Google friendly ad formats to enable them to reach users and convert their offers. This is just the start, later in March we will providing even more ‘user friendly’ ad formats for clients on ExoClick’s network.”