Apple 2017

Here’s What Apple Announced At 2017 iPhone Product Launch Event

Apple 2017

Yesterday, Apple launched its latest range of products at its annual September iPhone launch event.

The widely-covered event saw the Cupertino company launch three new iPhones – the iPhone 8, 8 Plus, and the brand new iPhone X.

It also revealed the updated Apple Watch and Apple TV.

Here is a quick overview of what Apple announced at the September event.

iPhone X

Apple’s new iPhone X is a different, and even more expensive, iPhone to those they have launched in previous years.

The brand new model has a borderless and OLED screen, no home screen button, and allows wireless charging.

Apple 2017

Most interestingly, the iPhone X will include facial recognition cameras that will allow users to login by scanning their face.

It will also be the company’s most expensive phone – prices starting at $999.

It is also the first and only iPhone without a home button—instead, users will have to wake up the phone by tapping the screen instead of pressing a button.

iPhone 8 and 8 Plus

Apple is launching the iPhone 8 and the iPhone 8 Plus as essentially updated versions of the iPhone 7 and the iPhone 7S.

These iPhones, which also include wireless charging, come with a glass back and enhanced screen, which includes the same True Tone technology that is already incorporated into Apple’s other product the iPod.

The iPhone 8/8 Plus also includes augmented reality experiences, a 12 megapixel camera sensor, and a new feature called Portrait Lighting.

This new feature uses machine learning to create a depth map of the user’s face, allowing users to adjust the lighting dramatically for better photos and selfies.

Apple 2017

Apple Watch Series 3

The updated Apple Watch includes new cellular connectivity, which allows you to make calls, get directions and stream music without the need for a phone.

It also includes a faster dual-core processor and barometric altimeter, which can now measure the altitude of an object above a fixed level.

Apple will also continue working with Hermes and Nike to sell its special edition of the watch.

Apple TV 4K

Apple’s brand new TV includes ultra high resolution 4K video and high dynamic range to enhance the screen’s contrast and colours.

Apple will also look to bring 4K movies to iTunes for easier downloads.

It has been reported that Apple are working with Netflix to bring the company’s 4K video content to its new TV too.

Apple 2017

Other news announced included Animojis, which are emojis with facial movements and speech that will feature in new products, better Apple stores and an AirPower Charging Pad to be launched soon.

The iPhone 8 and iPhone 8 Plus, Watch and TV will be available for people to preorder this month, whereas the iPhone X will be available to preorder starting 27th October, and become available to buyers on 3rd November.

Read more here.