Hinge Add ‘Intentions’ Feature Following Vanity Fair Hookup Article

Following last month’s Vanity Fair article attacking dating apps like Tinder for propagating a hookup culture amongst younger generations, Hinge has made some changes to its offering.

The friend-of-a-friend dating app has introduced a new profile section, where users can list what their intentions are on the app.

With this change, the dating app surveyed its users to ascertain what they have come to Hinge looking for.

In keeping with its relationship-focused, anti-Tinder brand, Hinge found that only 2% were looking for hookups.

By asking a sample of 1,500 users, the app found 63% were looking for a relationship and 33% were looking for dates.

With this in mind, Hinge’s latest update, version 3.7, has introduced a feature that encourages its users to share their relationship “intentions” with their matches.

Singles are asked to disclose whether they are looking for a relationship, date, or casual hookup.

This is not the first time Hinge has reacted to online dating news with an update – in March the app used a story about 42% of Tinder’s user base being in a relationship, by adding a feature that published the relationship status of their users to their profile.

In other recent updates, Hinge introduced HingePerks, a loyalty scheme that gives the app’s dedicated users the chance to win a variety of “social specials”, such as trips, discounted drinks or tickets to a baseball game.

The New York-based app also revealed its list of the most eligible professionals on the dating app, a regular feature for the company that is generating good press coverage for the app.